Hey guys, i got a call from HH today, they informed me that the Iron 883 has gone up in price to $14200, reason for the rise is that "they were selling close to cost to get the market up and running for these bikes"....
i dont really believe that they would be selling for close to cost as i can import a new iron from the states and have it on the road here for around the $11000 mark, if i can do that then where are all their expences?
Andrew
Ask Greg about harleys financials....
SJ, seems Terroristone thinks it's bullshit as well, i dont really believe that they would be selling for close to cost as i can import a new iron from the states and have it on the road here for around the $11000 mark, if i can do that then where are all their expences? And I bet he's not talking about buying a bike wholesale for $4-5,000 like HD Australia does. He's talking about buying it retail from a U.S. dealer for $7,000, paying shipping of say $2,000, paying duty (5%) and GST (10%) and still getting it on the road for $11,000. Harley Australia on the other hand probably gets it from the factory for less yhan $5,000, ships it in a container with 20 others so pays $500 shipping and then adds 5% duty and 10% GST putting it on the road for less than $7,000. They likely take $3,500 in profit and the dealer would get $3,500 profit and bingo Aussie's pay over $14,000. How can I be sure I'm close to the mark? Because in New Zealand they sell the Iron 883 for just over A$10,000. And as I've said before, at that price it is not worth it for a Kiwi to import a bike himself! In Australia since we cannot import new bikes Harley Australia charges much more, not because they are 'selling close to cost' as they claim, but because they are greedy bastards. SJ, thanks for highlighting this Iron 883 Price Rise thread.
Others may want to look at the Harley Price Gouging Exposed thread here.
Finally, the NZ market is not struggling to stay alive, so HD Australia is still making a profit there as are NZ HD Dealers. And they are doing that selling bikes for A$10,000.
Stupid business sense IMO. Imagine how much more Harleys they would sell if they drop there prices accordingly. There are no restrictions on buying parts from the US so I will keep buying parts from overseas until I see a fair deal. As long as I stick under $1000 per order I'm sweet. Even for the stuff over $1000 I get them to state $900 on the package and skip paying GST & duty.
They gotta know that having a high standard price also gives the feeling of exclusivity (and the shiny showroom to match!).
EG sportscar/ supercar market.
Do they drop the prices to compete with Japan and loose their international schtick?
If I was buying an 883 now, it would smart a little, but I would still buy.... if I was short maybe newish 2nd hand.
So I don't double post I thought I'd just highlight that I've added a new comment to the "Price Gouging Exposed' thread.
See here.